Privacy Policy

1. Who we are

Farrer Property Co is an independent residential real estate agency based in East Gosford, NSW and led by Daniel Byrne, Principal and Class 1 Licensed Real Estate Agent.

• Farrer Property Co
• ABN: 41 796 230 393
• Licence No. 20570086
• Email: daniel@farrerpropertyco.com.au
• Phone: 0424 649 022

2. What personal information we collect

We collect personal information that is reasonably needed to respond to enquiries, provide property appraisals, discuss selling options and deliver residential real estate services.

This may include:

• your name
• email address
• phone number
• property address
• preferred contact method
• selling timeline or reason for enquiry
• information you choose to provide in a message, phone call, meeting or email
• notes about your enquiry, appraisal or property conversation
• publicly available property information relevant to preparing market advice

We do not ask you to provide sensitive personal information through the website.

3. How we collect personal information

We may collect personal information when you:

• submit a Request an Appraisal form
• contact Farrer Property Co by phone, email or website enquiry
• speak with us about your property or selling plans
• engage us to provide real estate services
• interact with our website, advertising or online content

We may also use publicly available property information, recent sales information and market data to help prepare property appraisals and local market advice.

4. Why we collect personal information

We collect personal information so we can:

• respond to your enquiry
• provide a property appraisal or market update
• contact you about your property or selling plans
• prepare relevant local market advice
• manage buyer, seller and appraisal communications
• operate and improve our website and business systems
• comply with legal, regulatory, record-keeping or professional obligations where required

We do not sell your personal information to third-party list brokers.

5. How we use appraisal and enquiry information

Information submitted through a Request an Appraisal form may be used to review your property, consider recent comparable sales, understand your timing, and contact you about your options.

Where you agree at the point of collection, Farrer Property Co may also contact you by phone, SMS or email about relevant property, market, appraisal and selling services. You may opt out of non-essential marketing at any time. SMS recipients may reply STOP.

Submitting an enquiry does not create an agency relationship. Formal selling representation only begins when the required written agency agreement is entered into.

6. Sharing information with service providers

We may share personal information with service providers where reasonably necessary to operate the business or provide real estate services.

This may include:

• website and hosting providers
• customer relationship management systems
• email and business software providers
• marketing and advertising platforms
• photographers, floorplan providers, signboard suppliers, stylists or other campaign suppliers if you choose to sell
• legal, conveyancing, compliance, accounting or professional advisers where required

We take reasonable steps to limit information shared to what is needed for the relevant purpose.

7. Customer relationship management and business systems

Farrer Property Co uses customer relationship management and business systems, including Twenty or similar CRM platforms, to manage enquiries, property records, communications and follow-up.

Information you provide through a website form may be stored in these systems so we can respond to your enquiry and manage future communication properly.

8. Google services, analytics and advertising tools

Farrer Property Co may use Google services, analytics tools, advertising tools or similar technologies to understand website activity, improve the website and measure advertising performance.

These tools may collect information such as browser type, device information, pages visited, approximate location, referral source and interaction data. This information is generally used in an aggregated or technical form and helps us understand how people use the website.

If advertising or analytics tools are used, they may involve cookies, pixels or similar technologies.

9. Cookies and tracking technologies

Our website may use cookies or similar technologies for essential site functions, remembering preferences, improving website performance, supporting address autocomplete tools and understanding website activity.

You can adjust your browser settings to block or delete cookies. Some parts of the website, including address suggestions or form features, may not work as intended if cookies or scripts are disabled.

10. Storage and security

Personal information may be stored in email systems, customer relationship management systems, cloud-based business systems and other reputable business tools used by Farrer Property Co.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. However, no method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Accessing or correcting your information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

You may also ask us to remove you from non-essential marketing communications.

To make a request, contact: daniel@farrerpropertyco.com.au

We may need to verify your identity before actioning certain requests.

12. Privacy enquiries and complaints

If you have a question, concern or complaint about how your personal information has been handled, please contact Farrer Property Co first so we can review and respond.

• Farrer Property Co
• Daniel Byrne, Principal
• Email: daniel@farrerpropertyco.com.au
• Phone: 0424 649 022
• Location: East Gosford, NSW

We will aim to respond within a reasonable timeframe.

13. Changes to this policy

This Privacy Policy may be updated from time to time. The latest version will be published on this website.